The Power In A Guest Post

The Power In A Guest Post

Whether you blog as your business or blog to drive traffic to your business or if you do not even have a blog yet, there is power in a guest post.

A guest post is simply content that you write for someone else’s blog. It will usually center around a topic that centers something you provide, either a product or service. Usually, the host of the guest post, will allow you short bio and a link back to your your site or shop. You can see how this can be valuable. There are many reasons why there is a power in a guest post, I’ll share those below.

Reach a new audience

It’s no secret that the most obvious reason to guest post for another’s blog is to reach a new audience. The value in getting your content in front of fresh eyes is more than enough reason to guest post, but actually leads into ALL of the other reasons I am going to mention below.

It’s also a huge win for the host to provide an opening to guest posts. It is less writing they need to do at the moment and they will your audience as well.

Show up as an expert and gain new subscribers

Show off your brilliance to this new audience. Show up as an expert out of service to the readers. Whether you are teaching something, offering inspiration, or a story, provide value and gain new fans for your established blog or brand. This is a great way to get more subscribers on your email list and new fans for whatever sell. Offer a content upgrade along with your guest post, if allowed by the host.

Promote your business or services to a new audience

Choose topics to submit as guest posts that can easily lead into something you offer whether a product or service. When you write for a cold (I dislike that term) new audience, select topics that are directly related to what you do or sell. If you are a shop owner and sell coffee mugs, then you may want to write about morning routines. If you are a blogger that also provides VA services, then write about one aspect of blogging. This way you can draw in the people who need what you write about. Warm up those leads to become your newest fans.

Share on social media which helps your host get more traffic to their site

When you guest post for someone, chances are that you will be asked to share to your social media platforms as well as the host sharing it to theirs. This is only common courtesy. If you think about it, this helps both people reach new audience, because it will draw upon your audience to subscribe or follow the host in addition to you. It’s a win-win!

Make new friends, meet new people, stay in touch for future collaborations

Guest posting is a great way to meet new people online and make connections for future collaborations. You never know when you may do a joint venture promotion with someone you guest posted for. Often times, you end becoming blogging besties and share each others content and collaborate in other ways as well.

Some tips for writing a top notch guest post:

  • Provide valuable content that is more than helpful to the reader
  • Ask the host for guidelines (also ask if you may include a link to a content upgrade landing page)
  • Ask the host for a media kit (you have to know if it is worth your time to write a banging post)
  • Break up your content into subsections for easy reading
  • Do the keyword research ahead of time to make sure the content and title are spot on

Where to find a host for a guest post:

  • Ask in Facebook groups
  • Search the collaboration threads in Facebook groups
  • Stalk other blogs you love that align with your own content and reach out to them
  • Ask your audience via email or social media if they are blog authors and would like a guest post

Are you interested in contributing to the Mom Life Collective? We would love to have you write for us! Visit here for more information and topics of interest. SaveSave

SaveSave

SaveSave

Know When To Outsource In Your Biz

Know When To Outsource In Your Biz

Know when to outsource in your business

You are rocking in your biz and that’s great! But do you ever feel like you are stuck working in your business all too often? Do you spend hours at the computer instead of spending time with your family?  You may have reached a point in your business that you could benefit from outsourcing certain tasks so you can focus on the things you love to do and focus on the people you serve. Get out form behind that laptop and spend time with your kids by outsourcing some of your business tasks.

How do you decide where to begin with delegation?

Finances

The first step is to look at your budget. Find space in your finances to allow for you to hire someone. Make sure that your time investment will present a return. How does hiring someone offer a return on investment? Make sure your are financially ready.

Just remember that hiring someone is a tax write off and will save you time. It is an investment and you should think of it as so.

Tasks

The next step is to decide which tasks to outsource. When you love to do something, the work is easy. It gets done with finesses and ease. It lights you up and you are energized and ready to work on it. But on the flip side, there are things in your biz that you just don’t love to do. You may not like to do it but it is necessary to build your brand and move forward in business. Those tasks, are the ones you need to outsource!

Make a list of all the things that you regularly do, how often you do it, and rate it on a scale of 1 to 10 how much you enjoy doing it.

Things like emails, blog posts, worksheets or cheat sheets for content upgrades, blog images and graphics, social media posts and interactions, weekly or monthly tasks that you have scheduled for your audience like podcasts, Twitter chats or webinars. #allthethings that you do for your business, write them all down to get an overview of your work flow.

Which tasks do you love the most? The ones that are the reason you do what you do. The ones that light you up.

Which takes do you forever dread? Maybe it’s writing those emails or creating those content upgrades. This will help you define which tasks will be easy for you to outsource. Determine which things you must do and which things you could hand over.

Do you need to outsource on an ongoing basis or do you just need to hire somebody for a one time project? These are factors that will help you find the right person to hire. Are you just swamped right now and need to get caught up? Sometimes this is a great place to start, so you can test the waters with having a team member.

Process

Next you want to write out your process and action steps. This will make it a breeze when you are ready to outsource these tasks. The hiree will be able to easily identify what you need done and in what order. Decide ahead of time a platform that is easy for project management with team members. Trello is a terrific option for this.

Hire

I find word of mouth to be the best way to begin your search. Ask your peers and business buds, ask in Facebook groups and other places where people may have outsourced already. Be careful in your selection and make sure they are professional and have a good rep. I recommend a coffee chat with them first before hiring to make sure you connect and are a good fit. Talk with several people before deciding.

Look for someone who can do all the things you need. Almost like an all inclusive package for your specific needs. Sometimes you may save a few dollars by purchasing a bundled package.

Here’s my tip of the day… look into tools and apps you could invest in that may save you time and money later. If you could hire someone to schedule your social media for you but you can save money by using an app instead. Automation vs. Delegation… that is whole other post.

Do your research and make sure you have a clear contract with the person you hire. Communication is the key element to successfully working with someone, anyone.

And make sure the tasks that you want to hand over are within their abilities and that a tool or app is not available for those tasks.

To conclude… know when to outsource, know how, and know who. Take your time in hiring and think of the specific things you want them to do for you. Make sure they are a good fit for your brand and make sure you’re saving money and not spending more than you have to.

By doing a little research and interviewing ahead of time, you’ll be ready when the time comes to hire out some your to-do’s. Enjoy being the #boss. You have earned it.

Tell me, leave a comment below, what have you outsourced in your biz? What tools or apps have you found useful to save time and money?

If you are ready to hop onboard the hiring train, I do in fact offer VA services for bloggers and course creators and would love the opportunity to chat with you if you need someone to assist you with design, content mapping, graphics, and other blogging tasks. Just click the button below to schedule a free coffee chat.

SaveSave

SaveSave

How To Do Blog Audit

How To Do Blog Audit

Have you ever gone back to an older post only to share and just cringe at it? As you read through it, you realize that you can totally edit this to make it sound better. You see where you can break up the text to make it easier for your readers to read. You can update the images to make it look better.

We all had to start somewhere and with that comes some posts that are not as professional or well written or even planned out like you do now.

This is where a blog audit comes in handy. If you just devote some time to go back through your posts to audit them, you can revamp your blog and ultimately drive more traffic to it. With these simple tasks, you can have your old posts look as polished and new as your newest posts. (more…)

How To Add Opt In Image To Your MailerLite Webform

How To Add Opt In Image To Your MailerLite Webform

How To Add Opt In Image To Your MailerLite Webform

By now, you probably know just how useful opt-in freebies can be to grow your email list and that they provide value to your reader. Content upgrades give your reader something in exchange for their email address as a way to give them something and collect their email.

We know just how important growing an email list is, but where on earth do you start? Well there are webforms, opt-in boxes, pop ups, the list goes on. But if you use MailerLite, they are called webforms. You can create webforms to place at the end of blog posts, sidebar of your blog, a header across the top of your site, among other places.

Have you tried to place an image into your webform in your MalierLite account and just could not figure out how. Well, I have a treat of ryou today! I recorded this quick video to show how to use html code to grab from WordPress and place into your webform text editor in MailerLite. (more…)

How To Get (and stay) Organized When You Work From Home

How To Get (and stay) Organized When You Work From Home

I know the struggles of working from home!

How to get and stay organized when you work from homePeople think that working from home is this amazingly relaxing luxurious thing. They just don’t even know. It can be chaotic and crazy, especially when you work from home with kids home too. We know that working from home has its comforts, but it also comes with a unique set of challenges.

Like… always being online.

Like… always checking your email.

Like… hearing a ding and checking that tweet (or FB message)

Working from home with your own online business is super challenging at times. There is no boundary that turns day into night, office closed, or set end time. There is no clock to punch (time clock, unless you actually punch your clock, hehe).

There are so many challenges that work from home people can talk about. One of the biggest ones that I hear in my circles is staying organized and on task. (more…)