Whether you blog as your business or blog to drive traffic to your business or if you do not even have a blog yet, there is power in a guest post.
A guest post is simply content that you write for someone else’s blog. It will usually center around a topic that centers something you provide, either a product or service. Usually, the host of the guest post, will allow you short bio and a link back to your your site or shop. You can see how this can be valuable. There are many reasons why there is a power in a guest post, I’ll share those below.
Reach a new audience
It’s no secret that the most obvious reason to guest post for another’s blog is to reach a new audience. The value in getting your content in front of fresh eyes is more than enough reason to guest post, but actually leads into ALL of the other reasons I am going to mention below.
It’s also a huge win for the host to provide an opening to guest posts. It is less writing they need to do at the moment and they will your audience as well.
Show up as an expert and gain new subscribers
Show off your brilliance to this new audience. Show up as an expert out of service to the readers. Whether you are teaching something, offering inspiration, or a story, provide value and gain new fans for your established blog or brand. This is a great way to get more subscribers on your email list and new fans for whatever sell. Offer a content upgrade along with your guest post, if allowed by the host.
Promote your business or services to a new audience
Choose topics to submit as guest posts that can easily lead into something you offer whether a product or service. When you write for a
cold (I dislike that term) new audience, select topics that are directly related to what you do or sell. If you are a shop owner and sell coffee mugs, then you may want to write about morning routines. If you are a blogger that also provides VA services, then write about one aspect of blogging. This way you can draw in the people who need what you write about. Warm up those leads to become your newest fans.
Share on social media which helps your host get more traffic to their site
When you guest post for someone, chances are that you will be asked to share to your social media platforms as well as the host sharing it to theirs. This is only common courtesy. If you think about it, this helps both people reach new audience, because it will draw upon your audience to subscribe or follow the host in addition to you. It’s a win-win!
Make new friends, meet new people, stay in touch for future collaborations
Guest posting is a great way to meet new people online and make connections for future collaborations. You never know when you may do a joint venture promotion with someone you guest posted for. Often times, you end becoming blogging besties and share each others content and collaborate in other ways as well.
Some tips for writing a top notch guest post:
- Provide valuable content that is more than helpful to the reader
- Ask the host for guidelines (also ask if you may include a link to a content upgrade landing page)
- Ask the host for a media kit (you have to know if it is worth your time to write a banging post)
- Break up your content into subsections for easy reading
- Do the keyword research ahead of time to make sure the content and title are spot on
Where to find a host for a guest post:
- Ask in Facebook groups
- Search the collaboration threads in Facebook groups
- Stalk other blogs you love that align with your own content and reach out to them
- Ask your audience via email or social media if they are blog authors and would like a guest post
Are you interested in contributing to the Mom Life Collective? We would love to have you write for us! Visit here for more information and topics of interest.