I know writing sales copy kind of sucks sometimes. Self-promotion can feel icky. One post should be enough…right?
Nope, nope, and nope.
As women entrepreneurs, it can be hard to write sales copy especially if we are promoting what is essentially a personal brand. Which means, selling and promoting…who we are.
But what a sales page really is is a journey or a story explaining how you can help your ideal clients. It’s a way to take your people on a journey from “I know you have this problem and it sucks” to “this is exactly how I can help you and make this thing better! yay!” Doesn’t it feel better to think of it that way?
So how exactly do you do that? Well, a couple steps to go ahead and implement:
1.) Get over yourself. Yes – just know that you’re running a business, sister. It’s time to treat it like that. It’s not about selling your soul or being obnoxiously self-promotional. It’s about letting people know what you’re a rock star at and how your gift can help them.
2.) Get to your happy place. Romance your inner writer. Go to your favorite writing spot, bring your favorite coffee, wear your favorite leggings and listen to your best writing music. The happier you are when you’re writing, the better your writing will be. (It’s also key to have your fundamentals taken care of too – get enough sleep, eat, and drink water before sitting down and expecting yourself to bust out some kickass copy.)
3.) Get writing. You’ve gotta take action eventually, right? You can do the mindset stuff, do the planning and get yourself to your happy place. But then you gotta do the writing, my love. If that freaks you out big time, I’ve got you. My Sales Page Bootcamp helps you write your whole darn sales page in small chunks that can be done in about 30-45 minutes a day. And then 10 days later- voila! Sales page written!
Tara Bosler – Writer Gal Extraordinaire – loves to help highly-motivated creative women entrepreneurs grow their biz with engaging copy & content. She has always loved writing. Before becoming a copywriter, Tara taught Communication and Gender Studies at the university level for over eight years. When she was told that her contract wouldn’t be renewed because she didn’t have a PhD, she launched her business. Tara writes for some of the most incredible women she has ever known. Women who are launching their own business, rebranding or leveling up. They also work from home with kiddos running around. They also have big dreams and passions they are crafting in their own ways.